On December, 19, JD Colombian National Pavilion was officially launched with Colombian specialties including LOK chocolate, ALTITUD 1960 Coffee beans and Dictador Rum.

Search for “Colombian National Pavilion” in Chinese on JD app, and select your favourite products from Colombia.

Photo | Ribbon Cutting of JD Colombian National Pavilion

Exploring Chinese market for South American Brands and Building a Online Highway for China-Colombia Trade

The newly opened Colombian National Pavilion is the first National Pavilion which is solely for products from one Latin American countries, and it attracted wide attention. This ceremony was attended by the Ambassador of Colombia to China Mr. Sergio Cabrera, Director of ProColombia in China Mr. Oscar Felipe Rueda, President Ms. Ge Xiaoou and Vice Chairperson Ms. Yang Tingting of Prestige International Trade Development Co., Ltd, and Vice President Mr. Ye Wei and Senior Advisor Mr. Larry Lee of JD Group.

China is the major importer of agricultural products from Latin American countries. An increasing number of such agricultural products entered into the Chinese market through JD.com such as Chile cherry and Argentine red shrimp.

Ambassador Mr. Cabrera said that Colombian coffee and chocolate are massively popular around the world, and JD.com will be a good channel for Chinese consumers to have easy access to Colombia-originated products.

Photo | H.E. Mr. Cabrera, Ambassador of Colombia to China

Mr. Oscar Felipe Rueda, Director of ProColombia China, expressed his wish that Colombian National Pavilion will be a window for Chinese customers to know more about Colombian products and this country.

Photo | Mr. Oscar Felipe Rueda, Director of ProColombia in China

Mr. Ye Wei, vice president of JD.com, mentioned that China and Colombia have even closer trade and economic cooperation, and the Colombian National Pavilion is the new way to expand the trade cooperation and cultural exchanges between China and Colombia. It is a good platform for Chinese customers to buy Colombian high-quality products by clicking the mouse on the pavilion's official website.

Photo | Mr. Ye Wei, Vice President of JD Group

Ms. Yang Tingting, vice chairperson of Prestige International, said that the Colombian National Pavilion on JD.com will give Chinese customers more opportunities to experience the rich flavor of Colombian specialties as well as its Latin American unique culture.

Photo | Ms. Yang Tingting, Vice Chairperson of Prestige International

Colombian Chocolate, Coffee Beans and Rum are on the Shell, Displaying the Best Quality Products from Colombia

Coffee and chocolate are well-known Colombian products and their production ranks the top three in the world. Colombian top black chocolate brand LOK is one of the brand launched in the Colombian National Pavilion.

As a well-know chocolate brand in Colombia, LOK presented at the China International Import Expo in 2022. LOK Chocolate is made from high quality cocoa and sugar, without oil additives and aroma chemical.

Photo | Colombian LOK Chocolate

Colombian Coffee bean is known as “green gold”. The ALTITUD1960 Coffee Beans with osmanthus flavor has the aroma of Eucalyptus and osmanthus after medium roast and washed process. It has a homogenize mouthfeel which is clean and mellow.

Photo | Colombia ALTITUD 1960 Coffee Beans

Founded in 1913, the Dictador Rum has served as the royal rum for years and is the winner of international awards. The Dictador XO Perpetual has intricate roasted honey, Colombian coffee, mature oak and vanilla roundness on the nose. The mouthfeel is extremely smooth with hints of spice and oak to create a long, spicy, chocolate-filled finished.

Photo | Colombian Dictador Rum

The first batch of products in the Colombian National Pavilion, including the LOK handmade 100% natural cocoa powder, Dictador 12 years rum, and Colombian coffee beans, are the good choices for Chinese customers to enjoy the original Colombian flavor without long trip.

JD Colombian National Pavilion Working with Partners to Launch the Cocoa Farmer Income Boosting Promotion Program

It takes four years from a seed to a cocoa bean. The cocoa plantation was tortured by armed conflicts, resulting in a unsteady income of cocoa farmers. A large number of farmers have a extremely low income and they cannot afford the expense of their children to attend school.

JD Colombian National Pavilion is working with Colombia El  Alcaraván Foundation, Colombian Brand LOK and Prestige International to launch the Cocoa Farmer Life Quality Promotion Program. It aims at boosting cocoa farmer income and improving their life quality by buying raw materials for the chocolate production from farms and the cocoa association in Araucania.

Photo | Ms. Yang Tingting, Vice Chairperson of Prestige Intentional (on the Left); Mr. Ma Yingcai, General Manager of National Pavilion Business in JD Group(Center); Mr. Li Xiao, CEO of LOK China (on the Right) Signed the Agreement of the Charity Program

Through the Cocoa Farmer Income Boosting Promotion Program, JD Colombian National Pavilion and the brand LOK will contribute 4.5% of its sales volume to improve the life quality of Colombian cocoa farmers. JD and LOK are striving to distribute reasonable income to 1600 farms. By cultivating and processing the cocoa, the locals will have reasonable income to increase their quality of life and their children will have fair access to attend school.

In recent years, consumers' demand for overseas high-quality specialty products has been growing, and under the official authorization and support of the Embassy and other authoritative institutions, JD has efficiently helped foreign high-quality specialty products to expand into the Chinese market through the aggregation of categories, brands, and resources, and at the same time demonstrated the cultural characteristics and lifestyles of different countries.

Photo | Ms. Ge Xiaoou, President of Prestige International (on the left) and Mr. Ma Yingcai, General Manager of National Pavilion Business in JD Group Signed the Agreement of JD Colombian National Pavilion

The launch of JD Colombia National Pavilion builds a bridge for cooperation between China and Colombia and further boosts bilateral economic and trade cooperation between the two countries. In this National Pavilion, more goodies from Colombia will come into the view of Chinese consumers, and they have a channel to buy Colombian products and experience local specialties without leaving home.

Photo | Group Photo

At present, JD Group has opened more than 110 National Pavilions, with nearly 100,000 specialty products on sale, making it the preferred channel for many countries to expanding online business in China. JD Online Market has over 50 brands whose annual sales of more than 1 billion yuan and more than 500 brands whose annual sales of more than 100 million yuan. It is the ideal and trustworthy e-commerce platform for Chinese customers to place new orders and it is best place for brands to expand the businesses.